Autumn Bliss is a brand that uses autumn fruits and flavors to create a unique sparkling flavored water. The executive sales representative of Autumn Bliss had contacted me to create new packaging solutions that creatively showcases their sparkling water’s Autumn flavors as many other sparkling waters tend to be promoted in the Summertime and Autumn Bliss is primarily promoted as an Autumn season beverage.
First, I did some research on their brand and competitors so that I may come up with a unique concept. I then used Adobe Illustrator to create illustrations and the labels for each flavor which included apple, pomegranate, grape and cranberry. I wanted the packaging to be very clean and modern, yet have a decorative style to them. Thus I used the Art Nouveau art movement for inspiration for the labels as well as the case.
First, I did some research on their brand and competitors so that I may come up with a unique concept. I then used Adobe Illustrator to create illustrations and the labels for each flavor which included apple, pomegranate, grape and cranberry. I wanted the packaging to be very clean and modern, yet have a decorative style to them. Thus I used the Art Nouveau art movement for inspiration for the labels as well as the case.
