Role: Graphic Design Intern
Projects I worked on: Logo for their home line of products, redesigning box pattern design for jewelry, e-mail marketing, signage and more.
Along with the Brighton packaging, the company wanted me to create an updated version of their identity for their home goods section of merchandise. I coupled Brighton's values of hospitality and modern design aesthetics in order to create their new identity design shown above.
GIFTS FROM THE HEART
I partnered with fellow graphic designer Amedeo Tessuti in creating a color palette and patterns in order to update the Gifts from the Heart gift boxes. I created dielines, mockups, prototypes and 3D renders to gain various perspectives of each package. I also redesigned an identity for Brighton’s home goods so that it looks more modern.
TRUNK SHOW EVENT
During the quarterly sales meeting, there was a trunk show event geared towards sales executives in order to have them gain brand recognition with Tony Lama, Justin Boots, & Citizens of Humanity. I created the invitations, menu and signage for the event, which had a western and modern tone to each piece.
PRINT MEDIA AND SIGNAGE
While working with Brighton, I created a few different print materials that were sent to the VIPs or to the shops. I created the VIP recap letter and helped send them out. I helped in creating the July and August Success Corner Newsletters. I also created notecards that would be sent to every customer who ordered their product online through Brighton's website. I also created signage that would be shown in stores.
EMAIL / DIGITAL MARKETING
During my time with Brighton, I had designed many email campaigns that are client facing that helped promote new merchandise, inform customers about remodeling of different shops as well as event invitations. I also created ecards and footers which reflected Brighton’s aesthetic. The ecards are available in a database so that store managers around the country can send them to their clients to remind them about different promotions.