Role: Graphic Design Intern
Projects I worked on: Logo for their home line of products, redesigning box pattern design for jewelry, e-mail marketing, signage and more.
BRIGHTON HOME
Along with the Brighton packaging, the company wanted me to create an updated version of their identity for their home goods section of merchandise. I coupled Brighton's values of hospitality and modern design aesthetics in order to create their new identity design shown above.
GIFTS FROM THE HEART
I partnered with fellow graphic designer Amedeo Tessuti in creating a color palette and patterns in order to update the Gifts from the Heart gift boxes. I created dielines, mockups, prototypes and 3D renders to gain various perspectives of each package. I also redesigned an identity for Brighton’s home goods so that it looks more modern.
TRUNK SHOW EVENT
During the quarterly sales meeting, there was a trunk show event geared towards sales executives in order to have them gain brand recognition with Tony Lama, Justin Boots, & Citizens of Humanity. I created the invitations, menu and signage for the event, which had a western and modern tone to each piece.
PRINT MEDIA AND SIGNAGE
While working with Brighton, I created a few different print materials that were sent to the VIPs or to the shops. I created the VIP recap letter and helped send them out. I helped in creating the July and August Success Corner Newsletters. I also created notecards that would be sent to every customer who ordered their product online through Brighton's website. I also created signage that would be shown in stores.
EMAIL / DIGITAL MARKETING
During my time with Brighton, I had designed many email campaigns that are client facing that helped promote new merchandise, inform customers about remodeling of different shops as well as event invitations. I also created ecards and footers which reflected Brighton’s aesthetic. The ecards are available in a database so that store managers around the country can send them to their clients to remind them about different promotions.